custom audience modelling that fosters creativity, enriches media planning, and drives greater ROI for your campaigns
custom modelled data signals for your brand
audience signals
audience signals
audience signals
connecting multiple datasets to create bespoke digital persona's of your target audience
channel signals
audience signals
audience signals
real-time media data leveraged to identify sources of demand and isolate key behaviours that signify behavioural change
creative signals
audience signals
creative signals
advanced algorithms analyse user behaviour alongside external factors to fuel creative personalisation
Pinpoint the signifiers of demand to prioritise changes in behaviour that drive ROI.
B.M.
Innovative Data-Driven Media Planning.
About us
Ardent Flare is an innovative addressable audience modelling consultancy that specializes in designing highly effective audience solutions for insight generation, cross-channel media planning, media activation, and performance measurement.
We prioritise in-moment behavioural targeting over socio-demographics
By connecting with consumers on a deeper level, we result with more impactful campaigns and higher ROI for our clients. Our approach is privacy-centric, leveraging advanced modelling techniques to cluster, classify, and predict the right segmentation to meet brand, business, and campaign objectives.
We promote the ethical use of data and mitigate future risk
At the core of our approach are three key audience solutions: Growth Planning, Real-time Decisioning, and Dynamic Personalisation. These solutions do not rely on cookies or PII, and work together to help you achieve your marketing goals by focusing instead on what individuals or collective groups are currently doing.
We value real-time data and advanced analytics
Work with Ardent Flare to make informed decisions about how to optimize campaigns for maximum impact. This allows us to adjust audience segment composition on the fly and respond quickly to changing market conditions outside of your control.
Data-led strategies to create effective marketing campaigns
Predictive Growth Planning
Our Growth Planning solution focuses on identifying growth opportunities and formulating strategies to seize them. We collaborate with our clients to comprehend their business goals, target audience, and competitive environment. Using this information, we build predictive models that inform comprehensive growth plans to delineate sustainable growth with consumers.
Real-time Decisioning
Our Real-time Decisioning solution coincides real-time data partnerships with advanced analytics to classify individuals into specific groups, enabling you to make informed decisions about campaign optimization for maximum impact. Our team of experts employs state-of-the-art technology to analyse data in real-time, enabling us to adjust campaigns dynamically and develop a predictive framework for continuous outcomes.
Reinforced Learning & Personalisation
Our Reinforced Learning & Personalisation solution allows us to create tailored experiences for each individual customer. By utilizing data to understand customer preferences and behaviour, we can customize messaging and content to cater to their unique needs. This approach not only enhances engagement and conversion rates but also fosters long-term customer loyalty, providing you with richer customer data and insights for future brand and campaign development.
Out-googling google to deliver 20% lower CPM* and increased ROI 35%** vs traditional in-platform cohort targeting
*TV & Entertainment, YT Campaign, 2024 | **CPG, Y-o-Y, 2022